The image of your institution has a first impression occurring from multiple angles and sources in every moment of every day.  The overall experience of the students, faculty, staff and community served are determined and supported by the communication model that the university establishes. The tiers of marketing that reshape and enhance enrollment and the services that support retention are broader than just a focused direction from leadership and are very dependent on effectively reaching the prospective and current student population.  

Issues

Traditional local marketing strategies do provide a certain amount of visibility but is shrinking in effectiveness compared to the image which is cast via internet resources today. The web is now the measurement for the state of the college or university. While the internet can be an equalizer with access to content and information more and more institutions are searching for innovative ways to appeal to a discerning and demanding higher education population while dealing with shrinking budgets and fewer resources. Institutions must find internet solutions that both support the expansion of the branded internet presence for both prospective and current students, while utilizing and integrating previous technology purchases, meeting budget constraints, and providing the flexible and feature rich environment for today's education population.

Value Solution

The CampusCruiser Style Manager and Navigation Manager allow an institution to design the look and feel of its portal and configure its components with out purchasing additional hardware or providing any additional software support from already stretched IT staff. Colleges and universities nationwide have harnessed the power of CampusCruiser tools to easily accomplish institutional branding goals with speed and effectiveness.

Contact us for a consultation and demonstration.