2 year colleges have a unique challenge of creating a community and a brand where the population being served is generally very transitional, part time, non-traditional and commuter oriented with a large percentage of rotating adjunct faculty that make up the teaching staff. Also, sometimes competition with the nearby university's brand can overshadow the branding and marketing efforts of the 2 year college administration. 2 year colleges must still reach their constituents which are not as integrated into the campus life as with a traditional 4 year university and provide an effective and efficient communication model.

CampusCruiser solves these specific needs for the 2 year college:

• Commuter life: Many 2 yr college students and faculty are commuters from surrounding communities and don't stay on campus due to other life obligations that are more common for the 2 year college population. Many have full-time jobs or have families and have other obligations that don't allow them to be full time on campus. It is much more difficult to reach the commuter student population because there is not an inherent campus community for the college because people are simply not there.
  
  
• Student Success: By reaching more students using CampusCruiser, the college can now:
  
  
  1. Inform on campus activities and provide much more access to resources
  2. Faculty can reach more students through virtual office hours to when students can not always come campus at an additional time
  3. New students can become oriented and retention can be increased because students are able to find information quickly and clearly in a central location.
     
     
• Transient Student Population: The percentage of transient students is high, but the need to remain part of the college community and need to be informed of campus resources, events, and receive academic and administrative information is still very important to the success of the student and the college. This feeling of belonging can be provided when the college adopts a sound communication model that instills the mission, resources, and support for the 2 year students.
  
  
• Non Traditional Programs: Non traditional programs common at 2 year colleges can suffer from lack of resources and even office space. CampusCruiser can provide a virtual office space for groups (clubs & associations) provides an avenue for students to be involved where otherwise may not have been possible due to students not being on campus after class or the office space challenges of the college.
  
  
• Adjunct Faculty: Adjunct faculty, which can make up a large percentage of the teaching population at a 2 year college, can now feel connected and part of the college community. They are able to better communicate and send as well as receive important information that supports their teaching efforts. In addition, this provides more opportunities for adjunct faculty to communicate with their students through assignments, office hours and providing resources because many students may not be able to stay around campus for office hours.
  
  
• Alumni: Alumni is a key target repeat customer for the 2 year college to continue to come back, take courses and use the services of the college. 2 year colleges can take advantage of the portal to market programs and promote the campus to a wider range of people with out overspending for the technology resource that they need without having big marketing dollars such as with a 4 year institutions.

CampusCruiser enables 2 year colleges a vehicle to distribute information and build a community around the college brand and school spirit to best serve the students, faculty, adjunct faculty, and administration using effective and cost efficient tools.